Our approach is based on a simple but profound belief: that what unites us is ultimately far more powerful than what divides us. By working in partnership with others, we accomplish so much more than we ever could alone.

We mobilize Toronto’s financial and volunteer resources in the common cause of building a better city. United Way works to foster meaningful partnerships and effective collaborations among individuals and organizations that help make progress on our shared aspirations.

United Way’s campaign gives people an opportunity to invest in a better city. But today’s donors are seeking other ways to become involved in community building. Increasingly, donors want to learn more about important issues and donate not just their money, but also their time to make a difference.

Our donors and our community want United Way’s work to go beyond treating symptoms—a more sophisticated approach that requires improved coordination at multiple levels. There is a growing movement toward better collaboration, both within our sector and with government, non-profits and the private sector.

United Way provides donors with the opportunity to put their gifts to work in meaningful ways. But we also engage our supporters beyond fundraising, providing volunteer opportunities and engaging people in a meaningful conversation about the future of our city. As we work toward addressing the root causes of complex social challenges, United Way is reaching out to new partners to identify shared goals and coordinate efforts.

Our strategy is built on a belief that no one individual, organization or level of government can do it alone. It takes everyone working together to create lasting change. United Way works to bring together everyone who cares about Toronto— to mobilize people, ideas and resources to achieve our shared aspirations.

A campaign to build a better city
Going beyond fundraising
Bringing people together in common purpose

Photo at top: Susan McIsaac, President and CEO, celebrates the launch of United Way’s 2011 campaign with supporters from across our community.