Visual Materials and Advertisements

In this section of the Campaign Toolkit, you’ll find a variety of visual documents that you can download and print out, which will help you promote not only your commitment to United Way Toronto but also the successes of your workplace campaign. Plus, you can increase the impact of your efforts by using our online and public service announcement advertisements.

Questions or feedback?

Do you have questions or comments about these materials? Please contact us at feedback@uwgt.org and we’ll do our best to assist you.

Visual Materials

How to Use United Way Logos

The following rules of usage will give you the information you need to effectively use United Way logos (see the PDF). Please read before downloading the logos (see the zip files).
Rules of usage—PDF (371KB)
United Way logos for print—.zip (1.2MB)
United Way logos for web—.zip (46KB)
United Way Toronto logos for print—.zip (1.8MB)
United Way Toronto logos for web—.zip (29KB)
United Way/Centraide logos for print (English and French)—.zip (3.4MB)
United Way/Centraide logos for web (English and French)—.zip (1.9MB)

United Way Campaign Video

Use it as part of your campaign kick-off or to show at special events, on in-house TV networks, desktop computers, in PowerPoint presentations, or host it on your corporate intranet, website or blog.
Build Up the Community - Windows Media Player (zip - 55 MB) / Quicktime Movie (zip - 90 MB)
Aneesa’s story - Windows Media Player/Quicktime Movie (zip - 224 MB)
Cathy’s story - Windows Media Player/Quicktime Movie (zip - 207 MB)
Kadeem’s story - Windows Media Player/Quicktime Movie (zip - 190 MB)

2012 Thank You Video

Watch and share this video highlighting the work being done at United Way’s member agencies, including the impact donations have on individuals in our community.
Windows Media File .zip (51 MB) | YouTube | Quicktime File .zip (344MB)

Speakers Bureau Videos

Speakers Bureau videos are an alternative resource you can use to illustrate the impact that United Way Toronto’s member agencies have on those in need in our community.
Download videos

Thermometer Poster

A blank thermometer image that you can fill out to indicate your fundraising goal and the progress your workplace is making to meet it.
PDF—11x17 (1.5MB) | PDF—8.5x11 (529KB)

Campaign Poster

An inspiring double-sided poster that you can print and post around your workplace, reminding everyone to pledge. You can then reverse the poster to thank everyone at the conclusion of your campaign.
PDF—11x17 (598KB) | PDF—8.5x11 (84KB)

Tax Savings Table

An easy-to-understand table that shows how United Way Toronto issues charitable tax receipts that will reduce donors' federal and provincial income tax. (Note: Income tax savings are approximate and calculated for “middle-income” earners. Consult your professional advisor for tailored information.)
.jpg (80KB)

Print Advertisement

Download and print out a PDF poster of our new print advertisement, ‘Build up the person, build up the community.’
PDF (742KB)

60-Second Public Service Announcements (PSA)

Watch the 60-second version of United Way’s Public Service Announcement television commercial created by our Agency of Record BBDO.
Quicktime .zip (55MB) | MPEG .zip (55MB) | YouTube