Kraft Canada employees raise a record-breaking $1-million for United Ways across the country
Kraft Canada employees at the company’s head office and plants across the country and the Greater Toronto Area gave it their all in support United Way this year, exceeding their original goal of $922,000, having raised a total of over $1-million. This is the first time in Kraft Canada’s fundraising history that the company has achieved such an outstanding amount for United Way.
Of that amount $574,922—which includes pledges, special events and Kraft’s corporate gift—will be contributed toward United Way Toronto’s overall 2011 fundraising goal of $116-million.
“We’re thrilled with the results. They exceeded our expectations. Not only does it demonstrate our commitment to the United Way, but it reflects the spirit and engagement of our employees coast to coast,” says Jack Hewitt, United Way Executive Team Sponsor and Vice President Marketing Services, Kraft Canada.
“From pledging to special events at all of our facilities, our United Way team showed a level of creativity, passion and dedication that was truly special! I’m proud of our team and what Kraft employees can do when we get together behind something meaningful like United Way.”
Showing leadership in this year’s efforts, employees at Kraft Canada locations across the Greater Toronto Area have been holding a number of fundraising events throughout October and November. Employees from the Don Mills head office, Scarborough Bakery, Lakeshore Bakery, East York Bakery, Gladstone Chocolate Factory, and Bertrand Plant took part in various fun activities, including a kick-off event held at the head office.
Along with music and festivities, CBC TV personality George Stroumboulopoulos acted as the guest speaker and Jack Hewitt officially kicked off the campaign.
To make this year’s fundraising extra fun, Kraft Canada employees also took part in various activities, such as ‘Tea Ladies’, ‘Retail Therapy,’ a ping-pong tournament, an auction and a Halloween party, plus a fun wrap-up event at the end of campaign. Kraft Canada also cooperated with P&G, holding a Warehouse Sale from November 2 to 6, with all proceeds going to United Way.
Along with these fundraising events, approximately 600 Kraft Canada employees took part in various Day of Caring activities across the city on October 4. At one of our member agencies, about 50 employees volunteered at the Boys and Girls Club of West Scarborough, where they scraped and painted the walls of a gymnasium. Another group of 120 employees helped revitalize Etobicoke’s Woodford Park, landscaping the space and adding new seating areas and play structures.
Kraft employees also participate in an annual global week of volunteer service, Delicious Difference Week, which unites 30,000 employee volunteers in 60 countries at more than 700 events.
Thank you to everyone at Kraft Canada for your generous support!