Spirit Awards

West Hill Community Services

This agency ran an exemplary agency campaign that included canvasser training and a Leadership campaign resulting in a 50% increase in their pledge dollars.

Photo (L-R): Shannon Duggan, West Hill Community Services; Tim Penner, 2007 Campaign Chair.

» Fewer than 1,000 employees

Canada Revenue Agency - Toronto West Tax Services Office

Dedicating their financial skills towards their campaign for United Way and producing outstanding results – a 27% increase in dollars raised and a 38% increase in participation.

Photo (L-R): Elizabeth Huntington, Canada Revenue Agency - Toronto West Tax Services Office; Bob Harding, Board Chair, United Way Toronto.

» 1,000 to 9,999 employees

Petro-Canada

Although challenged by four locations, the early planning, great training and emphasis on United Way's Community Fund, all made for great results. A team of over 100 canvassers, and a canvasser to employee ratio of 1 to 14, resulted in a 70% participation rate and an 8% increase in pledge dollars.

Photo (L-R): Julia Emanuele, Petro-Canada; Petro-Canada; Bob Harding, Board Chair, United Way Toronto.

» Fewer than 1,000 employees

Coca-Cola Ltd.

In 2007, this corporation supported United Way in a number of ways. Beginning with matching employee contributions dollar for dollar, contributing to the Enbridge CN Tower Climb for United Way as an Associate Sponsor, and making a further corporate contribution to help build a playground in one of Toronto's priority neighbourhoods.

To add to their extraordinary support, their president Vince Timpano donated his time and expertise as a member of United Way's Board of Trustees, as well as Campaign Cabinet.

Photo (L-R): David Moran, Coca-Cola Ltd.; Cameron Erwin, Coca-Cola Ltd.; Tim Penner, 2007 Campaign Chair.

» 1,000 to 9,999 employees

Petro-Canada

This organization not only provided strong senior management participation in all their campaign activities, they also donated a van to United Way agency, the Jane/Finch Community & Family Centre, and donated over $37,000 in sporting equipment that will be distributed among United Way agencies, and a corporate gift of $308,000.

Photo (L-R): Michael Allen, Petro-Canada; Jessica West, Petro-Canada; Tim Penner, 2007 Campaign Chair.

» 10,000+ employees

Scotiabank Group

Scotiabank Group hired a marketing firm to develop the “My Life,My Cause” posters for their Leadership Campaign to communicatethe impact and importance of employee support on a personal level.They continued to support United Way’s Sponsored EmployeeProgram and gave an extremely generous $1.5 million corporate gift to this year’s campaign.

Photo (L-R): Carl Spiess, Scotiabank Group; Tim Penner, 2007 Campaign Chair.

» $25,000 to $99,999

Towers Perrin

Towers Perrin gave themselves a competitive edge by using their campaign to build camaraderie throughout the organization.The results were a per capita employee gift of $375 and a 21 percent increase in their campaign.

Photo (L-R): Kevin Aselstine, Towers Perrin; Jennifer Haid, Towers Perrin; Bob Harding, Board Chair, United Way Toronto.

» $100,000 to $499,999

Four Seasons Hotels and Resorts

More than four months of planning paid off for this organization.With their almost 1:10 canvassing ratio and many other best practices, their campaign resulted in an 81 per cent participation rate and an average gift of $855 per donor.

Photo (L-R): Susan Tong, Four Seasons Hotels and Resorts; Aileen Hill, Four Seasons Hotels and Resorts; Bob Harding, Board Chair, United Way Toronto.

» $500,000 to $999,999

Petro-Canada

Outstanding application of best practices, and continued support throughout, resulted in a 75 per cent participation rate and a $429 per donor employee gift in Petro-Canada’s campaign.

Photo (L-R): Michael Allen, Petro-Canada; Jessica West, Petro-Canada; Bob Harding, Board Chair, United Way Toronto.

» $ 1 million+

Deloitte & Touche LLP

Deloitte & Touche LLP organized agency tours and Days of Caring for almost 1,800 staff, and captured video messages from staff saying why they support United Way. With an average gift of $688 per donor, they raised more than $1.5 million dollars in their campaign.

Photo (L-R): John Bowey, Deloitte & Touche LLP; Mina Reydman, Deloitte & Touche LLP; Peter Yien, Deloitte & Touche LLP; Bob Harding, Board Chair, United Way Toronto.

» $25,000 to $99,999

Nikki Cule, Zurich

Nikki Cule not only dedicated herself to the campaign, she inspired everyone around her. Encouraging colleagues to share personal stories of how United Way has positively impacted their lives made the campaign personal for everyone.

Photo (L-R): Doug Jamieson, Zurich; Nikki Cule, Zurich; Bob Harding, Board Chair, United Way Toronto.

» $100,000 to $499,999

David Camps, Franklin Templeton Investments

David Camp’s dedication, leadership and the development of new campaign approaches resulted in double the participation rate and an increase of 30 per cent in Franklin Templeton’s campaign results.

Photo (L-R): David Camps, Franklin Templeton Investments; Bob Harding, Board Chair, United Way Toronto.

» $500,000 to $999,999

Kathy Burgers & Gordon Meyer, Procter & Gamble

Together Kathy Burgers and Gordon Meyer coordinated their volunteers to engage and motivate employees to communicate the impact of their gifts, and added a blog to facilitate campaign communication.Their teamwork shows in their results, raising close to $877,000.

Photo (L-R): Gordon Meyer, Procter & Gamble; Kathy Burgers, Procter & Gamble; Bob Harding, Board Chair, United Way Toronto.

» $ 1 million+

Brian Haier, TD Bank Financial Group

Brian Haier’s participation in the Enbridge CN Tower Climb for United Way every year is just one small sign of his dedication. With three years of experience as Chair, Brian again brought his energy and enthusiasm to the role.

Photo (L-R): Kevin Whyte and Sarah Duvall, on behalf of Brian Haier, TD Bank Financial Group; Bob Harding, Board Chair, United Way Toronto.

» Private Sector Award

Toronto Star; GCC/IBT Graphic Communications Conference/International Brotherhood of Teamsters Local 100M; Communications, Energy, and Paperworkers Union of Canada, Local 87-M, Southern Ontario Newsmedia Guild; Communications, Energy, and Paperworkers Union of Canada, Local 500G (covering Photoengravers); International Brotherhood of Electrical Works, Local 353; International Association of Machinists & Aerospace Workers, Local 235

The teamwork between union and management at this organization made headlines. The two campaign co-chairs, Victoria Larranaga and Judy Diamond showed remarkable commitment during their six weeks working full-time on the campaign, receiving support from both locations, union and non-union staff. Their combined efforts ultimately resulted in an incredibly successful campaign.

Photo (L-R): Judy Diamond, Brotherhood of Teamsters Local 100 M; Victoria Larranaga, Toronto Star; Tim Penner, 2007 Campaign Chair.

» Public Sector Award

Toronto Community Housing Corporation and Ontario Public Service Employees Union Local 529;Canadian Union Public Employees Local 79;Toronto Civic Employees Union Local 416; United Association of Plumbers and Steamfitters Local 46; International Brotherhood Electrical Workers Local 353; United Brotherhood of Carpenters and Joiners of America Local 27

At this workplace, labour and management came together and formed a strong foundation with a United Way steering committee to coordinate their campaign and raise funds. Their collaboration was evident in their active participation in special events and incanvassing for pledges.

Photo (L-R): Harold Ball, Toronto Community Housing Corporation; Vito Carelli, Toronto Civic Employees' Union Local 416-CUPE; Tim Penner, 2007 Campaign Chair.

» Private Sector Award - Less than $100,000

Canada Bread Company Ltd.

Canada Bread Company Ltd’s attention to Leadership canvassing andefforts to build awareness of the two priority neighbourhoods neartheir workplace, combined with the active involvement of presidentBarry McLean, ensured their campaign would "rise to the top."

Photo (L-R): Jean-Marie Chan Kin, Canada Bread Company Limited; Linda March, Canada Bread Company Limited; Susan McIsaac, United Way Toronto.

» Private Sector Award - $100,000 to $499,999

Apotex Inc.

Apotex Inc. led an extremely successful campaign, with the Leadership Chair personally contacting every single one of his Leadership prospects and the results spoke for themselves—a 37 per cent increase in Leadership dollars and a 14 per cent increase in Leadership donors.

Photo (L-R): Jack Kay, Apotex Inc.; Susan McIsaac, United Way Toronto.

» Private Sector Award - $500,000 to $999,999

Manulife Financial

Manulife Financial’s winning campaign was full of awareness building activities for their employees who, for many years, have shown their commitment to United Way and their community. This in turn translated to an increase in their Leadership donors.This organization is also the home turf of our generous Leadership Challenge Grant family—the D’Alessandros.

Photo (L-R): Bill Dawson, Manulife Financial; Joanna Lohrenz, Manulife Financial; Susan McIsaac, United Way Toronto.

» Private Sector Award - $1 million+

Deloitte & Touche LLP

Deloitte & Touche LLP combined thorough one-to-one canvassing and followed up with visible senior management participation to achieve a 99 per cent retention rate. In addition to the Leadership and Major Individual Gifts campaigns, they also ran a strong retiree Leadership campaign with great success. This resulted in more than $1.3 million from Leadership donations.

Photo (L-R): Alan MacGibbon, Deloitte & Touche LLP; Norma Kraay, Deloitte & Touche LLP; Mark Wayland, Deloitte & Touche LLP; Susan McIsaac, United Way Toronto.

» Public Sector Award - Less than $100,000

Financial Services Commission of Ontario

Financial Services Commission of Ontario’s theme was titled "Give a Gift, Change a Life." This year, their campaign included a video showing their staff volunteering at United Way agency, FoodShare,providing employees with a captivating display of the impact their support has in the community.

Photo (L-R): Tom Golfetto, Financial Services Commission of Ontario; Susan McIsaac, United Way Toronto.

» Public Sector Award - $100,000 to $499,999

George Brown College

George Brown’s solid canvasser training combined with a customized campaign video featuring staff endorsements and United Way information helped grow this already successful Leadership campaign.

Photo (L-R): Karen Thomson, George Brown College; Caroline Williams, George Brown College; Susan McIsaac, United Way Toronto.

» Public Sector Award - $500,000 to $999,999

Toronto Police Service

Toronto Police Service has raised the bar for Leadership campaigns in the Public Sector and continues to show just how committed their employees are to the work of United Way in our community.

Photo (L-R): Tony Corrie, Toronto Police Service; Diane Gauthier, Toronto Police Service; Susan McIsaac, United Way Toronto.

» Less than $100,000

Sally Roberts & Kathleen Wronski,
Richardson Partners Financial Limited

Kathleen Wronski’s dedication and friendly nature combined with a focus on setting goals and coordinating one-to-one canvassing led to great success and a strong foundation for future campaigns.

Photo (L-R): Sally Roberts, Richardson Partners Financial Limited; Kathleen Wronski, Richardson Partners Financial Limited; Susan McIsaac, United Way Toronto.

» $100,000 to $499,999

Mark Wiseman, Canada Pension Plan Investment Board

Mark Wiseman ensured one-on-one contact with all Leaders and generously matched Leadership donations with an additional 10 per cent for every dollar raised to stand out as a dedicated United Way volunteer.

Photo (L-R): Karen Clark, on behalf of Mark Wiseman, Canada Pension Plan Investment Board; Susan McIsaac, United Way Toronto.

» $500,000 to $999,999

Diane Gauthier, Toronto Police Service

As a former United Way Sponsored Employee, Diane Gauthier knows how to run a great Leadership Campaign. Her results are a testament to her commitment to United Way, our community and excellence in fundraising.

Photo (L-R): Diane Gauthier, Toronto Police Service; Susan McIsaac, United Way Toronto.

» $1 million +

Matthew Tedford, Benjie Thomas & Inka Bari, KPMG LLP

The three Leadership Chairs, all new to this role in 2007, did an outstanding job maintaining the success of their predecessors. They were able to actively engage their employees, generate awareness of United Way’s work in the community, and raise more than $1.1 million from Leadership contributions.

Photo (L-R): Benjie Thomas, KPMG LLP; Inka Bari, KPMG LLP; Matthew Tedford, KPMG LLP; Susan McIsaac, United Way Toronto.

Canada Revenue Agency - Toronto East Tax Services Office

Canada Revenue Agency–Toronto East Tax Services Office applied their financial skills towards their campaign for United Way and produced outstanding results—a 30 per cent increase in dollars raised and a 16 per cent increase in participation.

Photo (L-R): Ken Boone, Campaign Cabinet, United Way Toronto; Terri Galloway-Korkoran, Canada Revenue Agency - Toronto East Tax Services Office; Bob Harding, Board Chair, United Way Toronto.

» Public Secondary School

Northern Secondary School

The students at Northern Secondary School ran a very successful fundraising campaign by incorporating physical fitness, awareness of United Way and participation in the Enbridge CN Tower Climb for United Way.

Photo (L-R): Jackie Brown, Northern Secondary School; Katie Hayes, Northern Secondary School; Tim Penner, 2007 Campaign Chair.

» Private Secondary School

The Bishop Strachan School

The Bishop Strachan School’s strategy was to generate awareness of United Way by hosting a number of fun special events, raising close to $14,000.

Photo (L-R): Robyn Walter, The Bishop Strachan School; Rafaella D'Elia, The Bishop Strachan School; Tim Penner, 2007 Campaign Chair.

» Post-secondary School

University of Toronto, Rotman School of Management

Rotman School of Management fundraising motto was "braun over brains." A dodge ball tournament and a strong Enbridge CN Tower Climb for United Way highlighted their campaign.