The GenNext Ambassador Network
RBC Financial Group launches United Way GenNext chapter
A group of young professionals at RBC Financial Group were inspired by the great work being done by United Way volunteers in their twenties and thirties all over Toronto’s communities, and seeing that there was significant opportunity to engage the large GenNext demographic at RBC, the group set out to create United Way GenNext chapter at RBC. Read more about the GenNext chapter at RBC.
Helpful GenNext resources
Campaign tools for GenNexters
The United Way Toronto Campaign Toolkit has numerous resources to help you run a successful United Way campaign, such as:
- Campaign documents—cases for support, stories, photos, videos, and more.
- Visual materials and ads—United Way Toronto logos, thermometer poster, campaign poster, and online and public service announcement advertisements.
- Impact statements—key United Way Toronto messages, impact statements, fact sheets, and instructions on how to book a Speakers Bureau speaker.
- Sample templates—sample letters and letterhead, United We Can letter and Power Point templates, and more.
- Using social media—engage with United Way Toronto’s online community, we’ll help you make use of Facebook, Twitter, YouTube, and Flickr.
- Accessibility training—we invite you to complete Accessibility Training that complies with the Customer Service Standard of the Accessibility for Ontarians with Disabilities Act (AODA).
You can also explore the resources available as part of the Campaign Toolkit to support you and your campaign.
The GenNext® Ambassador Network is made up of individuals who are passionate about United Way Toronto and who act as champions of the cause among the GenNexters within their workplaces.
Ambassadors help get their peers and colleagues involved with United Way Toronto’s fundraising campaign, and GenNexters involved in the community throughout the year. They do this through promoting volunteer opportunities and creating activities and events for GenNexters at their company to participate in, such as taking tours of United Way Toronto member agencies, bringing in engaging speakers to talk about their involvement with United Way, and social events to create networking opportunities for GenNexters to meet each other.
In some large companies, the GenNext Ambassador role is expanded into a committee of GenNexters working together. This committee works alongside United Way Toronto’s Campaign Committee and helps to engage people in their twenties and thirties not only with the annual campaign, but also with all their efforts throughout the year.
The Ambassador’s role
Ambassadors pass on information from the GenNext Cabinet and act as motivators of other GenNexters within their workplace. Ambassadors also build up a network of individuals who are interested in staying in touch with United Way Toronto and getting involved with the community. As well, Ambassadors plan a GenNext-targeted event during the workplace United Way Toronto fundraising campaign in order to build awareness about the cause and to get people involved.
Support for Ambassadors
All Ambassadors receive a manual that provides guidance on building a GenNext network within their company, as well as event ideas and things they can do to build awareness of United Way Toronto and engage their GenNext network. The GenNext Manager at United Way Toronto is always available to provide support and answer questions, as well as the Ambassador Network Officers of the GenNext Cabinet. Other GenNext Ambassadors are also available to provide support, share their experiences and offer ideas.
For more information, please contact gennext@uwgt.org.
